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Thailand tries to restore tourist numbers
Thailand is launching a tourism promotion campaign in a bid to halt the alarming decline in arrivals the September 11th atacks on the United States.
The campaign, which will promote Thailand under the slogan "Be My Guest", is designed to create an image of the predominantly Buddhist Southeast Asian nation as a "safe haven" in a troubled world.
The campaign will emphasise that Thailand is a peaceful country, with a variety of destinations.
Tourism is Thailand's largest foreign-exchange earner and has become increasingly vital to the nation's finances since the 1997 economic downturn.
Arrivals grew by more than eight percent over the first eight months of last year, but slumped 9.1 percent in October in the aftermath of the terrorist attacks on the US that depressed tourism worldwide.
24/01/2002 4:31:25 AM | ABC Radio Australia News
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